About Us
About Veddyres Ball
Our Story in London and the Method We Still Use Today
Veddyres Ball started with one simple belief: basketball training should feel relaxed, open, and comfortable for anyone.
When our founder arrived in London, they kept hearing the same worries again and again: "I'm not good enough, I'll feel embarrassed," or "I'm worried the session will be too intense and I won't know how to speak up." After one calm afternoon on a court with a friend — enjoying that rare moment when practice actually feels clear and improving feels possible — the idea slowly turned into a real plan: create a place where people can show up exactly as they are and never feel judged, rushed, or like they do not belong.
In the beginning, Veddyres Ball was small and simple: an easy booking setup and a handful of first players who decided to try it. This first group was not the "typical" crowd many people imagine for basketball coaching. One person had never trained properly before, another was a busy parent who wanted a session without losing half a day, and a quieter player was trying to rebuild confidence after months of stopping and starting. Instead of loud pressure and quick shortcuts, our founder kept everything calm, spoke in simple words, and treated mistakes as a normal part of learning. There were friendly chats, a few skills that needed extra reps, and plenty of "let's do that again, carefully" moments — and that is where the real spirit of Veddyres Ball was formed.
From there, our local London community grew naturally. More people came in, told friends, and we brought in coaches who share the same mindset: be patient, be respectful, and teach basketball in a practical, honest way. Our team is not here to do the minimum and move you along. We stay focused, break training into clear stages, and explain what we are doing until you feel genuinely comfortable with your progress. Whether you want a simple session, reliable improvement, regular training, or a steady routine that fits London life, we shape the plan around your needs instead of pushing you into one strict package.
Today, Veddyres Ball feels less like a formal sports centre and more like a friendly place where people can reset, learn, and leave in a better mood. Families see that being a beginner is normal — because the goal is simply to feel a little better each time. Players finally start the routine they have been putting off for months — sometimes even years. Friends book slots together and turn it into a small weekly habit they actually enjoy. For us, success is not only perfect shots under bright lights. Real success is that quiet moment when someone walks off the court and thinks, "I didn't expect this to feel so easy and calm — but it really did." That feeling keeps us moving, and we would love to help you build your own simple, stress-free basketball routine in London with Veddyres Ball.